You are here because you want to know the most popular websites in Kenya, right? Well, you’ve come to even a better list. You are getting to learn about the most popular Kenyan websites, instead of a generic list littered with international websites.

Alexa’s ranking of popular websites in Kenya, I’m listing websites that are either owned or run by Kenyans only

To get you a realistic list, I’ve compared both the ranking on Alexa and SimilarWeb with the focus on one approximated monthly visits.

Read Also: Which between Alexa and SimilarWeb is more accurate

This list therefore may look different from what you may see elsewhere because it’s not simply copying of data from one source but an average from different sources.

Now, without much ado, here are 20 plus websites that get the most traffic in Kenya as of the time of publishing this article

1. Betika

Betika is a sports betting platform with operations in Nairobi, Kenya. The platform is licensed and regulated by the BCLB. It receives about 10 million monthly visits.

2. Nation Media

Nation Media brings the Latest News from Kenya, Africa, and the World. Get live news and latest stories from Politics, Business, Technology, Sports, and more. The site receives about 8 million monthly visits.

3. Standard Media

The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services, as well as outdoor advertising. The website receives about 6 million monthly visits.

4. Kenya Revenue Authority

Kenya Revenue Authority is an agency of the Government of Kenya that is responsible for the assessment, collection, and accounting for all revenues that are due to government, in accordance with the laws of Kenya.

Top websites in Kenya

The website gets about 5 million visitors every month.

5. The Star

The Star is a daily newspaper based in Nairobi, Kenya. It was launched in July 2007 as the Nairobi Star and later rebranded as The Star in 2009.

The website brings you breaking news, developing stories, politics, entertainment, lifestyle, sports and much more from Kenya and around the world. It receives about 4.9 million monthly visits.

6. Betway

Betway has established itself as the foremost online and mobile sports betting platform in Africa. The brand itself is already internationally recognized as a quality-driven provider of sports betting across the world, supplying simple-to-use technology to passionate fans. The site gets about 3 million monthly visits

7. Jumia

Jumia Kenya is your number one Online Shopping solution. You can purchase all your mobile phones, tablets, computers & laptops, women’s fashion, men’s fashion and more online and have them delivered to you. The website receives about 3 million monthly visits

8. Mozzartbet

Mozzartbet is a betting site that allows users to enjoy the best in-play betting experience with Top Minute. The website receives about 2.6 million monthly visits

9. Tuko

TUKO is a Kenyan news and entertainment website that features aggregated, exclusive and users’ generated news content. Tuko receives 2.6 million monthly visits


A Media Company in Nairobi, Kenya, owned by Boxraft Limited. Original reporting, breaking news and are experts in interactive videos. They receive about 2.5 million monthly visits

11. Jiji

Jiji is the biggest free online classified with an advanced security system. They provide a simple hassle-free solution to sell and buy almost anything. Jiji receives approximately 1.7 million monthly visits.

12. Ghafla

Ghafla! is an entertainment news website that was started in 2011. It receives approximately 1.7 million monthly visits

13. Citizen TV

Citizen TV is a Kenyan free-to-air television channel owned by Royal Media Services and broadcasting mostly in English and Swahili. The website gets about 1.7 million monthly visits

14. 22bet

22BET is the best sports betting portal and online casino in Kenya! Sign up now for a live football betting bonus!

(1.3 million monthly visits)

15. Bet254

Kenya leading sports betting company. Live Betting, 250% bonus, 24/7 support, free withdrawals and offering FREEBET for new customers. The site gets about 1.1 million monthly visits

16. Kenyamoja is a website that aggregates Kenyan content all over the web into an easy-to-read format. It receives approximately 1.1 million visits each month

17. Ecitizen

Official Digital payments platform that enables Kenyan citizens , residents and visitors access and pay for government services online. eCitizen gets about 1 million monthly visits

18. Mpasho

Mpasho has freshest Kenyan entertainment news site, for all your fashion news, music news, videos, celebrity news and Lifestyle News. The website receives approximately 850k monthly visits

19. TSC

The Teachers Service Commission (TSC) of Kenya is an Independent government Commission established under the Constitution of Kenya to manage human resources within the education sector. The site receives about 800k monthly visits

20. Safaricom

The leading communications company in Kenya with the widest and strongest coverage. The home of the famous Mobile Money service, M-PESA etc. Safaricom website gets about 700k monthly visits

21. K24TV

K24 is a youth-centric TV station, serving news, entertainment, sports and drama to the #PowerOf24 for our audiences.

Read Also: How to get free targetted web traffic

Part of the Mediamax Network Limited stable since 2007, K24 has evolved from a 24-hour news station to a multi-platform brand providing a wide bouquet of fresh content for audiences around the globe. The website receives about 470k monthly visits

Note: These rankings might change so over the months. I’ll try to update the list as regularly as I can.

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Ogola is a Digital Marketer with interests in Web Design and Development, Graphic Design and Freelance Writing. When not sharing helpful articles on this or other blogs, Samson spends time with family watching movies.

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